The Differences Between a Flyer and a Brochure

In business, brochure and flyer printing is deemed almost as important as business card printing and procuring stationery. Brochure and flyer are often get switched or mixed up as people still mostly get confused about their differences. To avoid the same mistake, this article will help you understand what brochure and flyer are and how to tell them apart.

1. Flyer

Flyer appears as a single sheet of paper and is unfolded. It is often used to be handed out toward people to attract them regarding an event, product, or any service. With its limited area, flyers commonly consist of simple message for quick idea delivery. Generally, the size of a flyer is 8.5″ x 11″ paper size as it is most cost-effective to print in this size. However, it is not limited to that one size only as you can customize personally your desired flyer. For brochure printing, usually people only utilize one side of the paper. But of course, there is no harm in using both sides.

Flyers are known in different names such as leaflets, handbills, inserts, or circulars depending on its usage. However, in its essence, flyers are most often distributed by hand toward potential customers or passersby in crowded places. Another use of flyers that aren’t often known is as a self-mailing piece called mailer where flyers are folded and enclosed in an envelope.

Flyers are printed on light weight papers as it is not necessary to print on heavy weight papers to safe cost since the purpose of flyers don’t usually last a long time. In case that your flyers contain information that may be beneficial for a long period of time, then you may print on a thicker and durable paper to avoid tearing. Whatever type of paper you use, it is most essential to make sure that your flyer catches the attention of its reader. One of the easiest way to do it is print your flyers in full color using standing out fonts with enticing choice of words.

2. Brochure

Despite being similar to a flyer, a brochure is more commonly printed on both sides of the paper. Another difference is that where a flyer usually only contains one piece of paper and is flat, a brochure come in folds that create several panels or pages of information. It is also possible that a brochure has multiple sheets that are bound together. A brochure sometimes is referred as pamphlets if it comes in a smaller size and simpler in design.

Brochures are available in a wide variety of customizable sizes and are usually printed on a heavier weighted paper to ensure its durability and enhance the perception of quality. Not any different to flyer, a brochure is preferred to be printed in full color and even sometimes be coated for an extra touch in the end.

The distribution of flyer and brochure differs slightly where brochures are handed out in a more targeted manner instead of completely freely as flyers. Brochures are often used by salespeople to offer information of the product or service they try to market and have their potential customers take a look at their brochures and keep them for future consideration and even contact. That’s why a brochure’s quality tend to be higher. The quality of a brochure may affect the perception of a potential customer and even impact their purchasing decision. More care and thoughts must be put into printing a brochure to ensure its effectiveness in fulfilling its purpose.

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