Many people think that only expensive methods of advertising and marketing are the ones that can bring the most effect and advantage to the business. In actuality, there’s a lot you can gain even from cheaper ways of advertising as long as you know what to do.
It is known that flyer is one of the most loved cost effective advertising tools for its simplicity, versatility, and capability of delivering messages effectively. What’s more important from choosing a flyer as your marketing tool is that you have to really know what to do and what not to do.
Here are a few tips that you should keep in mind as you design a flyer for a better and more effective promotion.
1. Choose good colorsÂ
Colors can trigger various emotions and impressions, so choosing the right one according to the goals and aims of the promotion is very important. Not only that, the color that you choose ideally should be able to represent your company as well, at certain points. It is better to choose colors that are light instead of dark. Then, choose font colors that are darker and in high contrast from the background. This is to make sure that the content stands out and easy to read. However, remember that you can’t just choose any colors. All the colors that you pick for the design of your flyer must look good with each other and complement all the elements.
2. LegibilityÂ
There are a few things that contribute to the legibility of a flyer. Mainly, it depends on the choice of font type as well as font size. What you need to avoid is using fancy or overly stylized fonts these types of fonts only cause confusion and misunderstanding most of the time. You need to be able to deliver your messages effectively, so just stick to fonts that are straightforward and easy to read. Don’t forget to make sure that all of the content comes in a font that isn’t too large nor too small. This is to ensure that the readers of your flyer don’t find difficulty in trying to see and read the content.
3. Interesting headlineÂ
The headline part of a flyer is an important focal point as it attracts people’s attention first. In this part of the flyer, you have to be able to sum up the main idea of what you are promoting with your flyer so that people can already get the gist of the content. The skill of coming up with an interesting copy is absolutely needed to come up with a good flyer headline. You can also try to make the headline of your flyer look more interesting by choosing a different font than the rest and have it designed in a larger font. Then, try to make it bold too for extra emphasis. With bold, people can tell that the specific part of the flyer is important. It is easier to grab people’s attention with strong fonts and interesting choice of words. To find out more info you can visit Professor Flyer & Name Card Printing.
